Tag Heuer announces Raha Moharrak as its first Arab friend of the brand in the Middle East

Tag Heuer calls a number of people its friends and ambassadors and yesterday, on the 20th of September, the brand added Raha Moharrak to its ranks. Moharrak is the brand’s first Arab female friend of the brand, and gained notoriety for being the first Saudi woman and the youngest Arab to conquer Mount Everest and the Seven Summits. She’s clearly no stranger to pressure…

Raha Moharrak was just 27 years old when she reach the 29-035-foot summit of Mount Everest.

Introducing the Octopod, a new eight-legged desk clock from MB&F and L’Epée 1839

The last time the creative geniuses at MB&F released an eight-legged desk clock, they sent horology lovers with a fear of arachnids running for the nearest can of bug spray. Those same folks can rest easy this time around however, as the Octopod is inspired by aquatic life, and can’t be mounted menacingly on walls and ceilings ;).

MB&F has added a new desk clock to its portfolio.

Girard-Perregaux introduces 40mm Tourbillon with Three Gold Bridges

Fact: In 1867, Girard-Perregaux’s (GP) Tourbillon with Three Bridges won its first chronometry award from the Neuchâtel Observatory. Development on these watches began a few years prior, in the mid-1850s, and since then, they’ve become an iconic signature piece of the brand. Now, in honor of the watch’s 150th anniversary, the brand has released a new 40mm version of its Tourbillon with Three Gold Bridges.

The Three Gold Bridges watches have become a brand icon.

Review: S.U.F Helsinki Vetehinen, A killer divewatch from an independent brand

S.U.F Helsinki is a small, independent watch brand that produces approximately 100 timepieces each year. S.U.F actually stands for ‘Sarpaneva Uhren Fabrik’, and if you know your independent watch brands and/or watchmakers, that first word should immediately grab your attention. You see, S.U.F is actually the second watch brand of well-respected Finnish watchmaker Stepan Sarpaneva, and, with the launch of Vetehinen, the brand now has its first divewatch.

Lets not mince words, the Vetehinen is handsome.