Omega launches De Ville Prestige ‘Butterfly’

Following on from an elaborate event that was held in Seoul, South Korea on October 2nd, Omega has sent word of its new De Ville Prestige ‘Butterfly’ collection. The watches are designed for women and feature elegant designs coupled with lashings of a girl’s best friend – diamonds.

The Dongdaemun Design Plaza (DDP) in Seoul, South Korea was the venue Omega chose to launch its new collection of ladies watches.

The Dongdaemun Design Plaza (DDP) in Seoul, South Korea was the venue Omega chose to launch its new collection of ladies watches.

The Butterfly watches are presented with case sizes of 27.4mm, 32.7mm and 36.8mm, and there’s no lack of choice with regards to case materials and straps. Omega offers the watches in both steel and precious metals (18K yellow, rose or white gold), though a bi-colour combination of steel and 18K gold is also offered.

The 27.4mm watches rely on a quartz calibre movement (1376), whereas the automatic Co-Axial calibre 2500 movement can be found in the larger watches. The larger timepieces boast an elegant white satin-brushed leather strap with a mother-of-pearl effect, whereas the smaller watches are paired to a bracelet that matches the material used in the case.

Here’s a glimpse of the new collection:

The collection is fairly comprehensive and caters to both segments of the market. The quartz watches make sense for buyers interested in elegant and cost-effective timepieces that require minimal attention (you’ll only have to worry about the time being incorrect when the battery runs out). Discerning buyers with an appetite for mechanical movements however, can look at the larger watches with the calibre 2500 movement.

Those familiar with Omega will recall that the calibre 2500 was first introduced to the world in 1999, and premiered the now famous Co-Axial escapement technology. The Co-Axial escapement technology was originally conceived by English master watchmaker George Daniels, with Omega purchasing the patent from Mr. Daniels back in 1993. Though there were a few teething problems with earlier variants of the calibre 2500, they have since been rectified with complaints falling within expected levels.

Regional pricing and availability has yet to be announced for the new collection, and while we haven’t yet seen the watches in person, the 424.57.37.20.55.002 reference is the one we like the most. Our only quibble is that there are perhaps too many diamonds integrated into the bezels of these watches – while this writer is not the target audience, casual polls of the fairer sex have revealed that bezels encrusted with diamonds aren’t always in demand.

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