Jaeger-LeCoultre is a watchmaker to the watchmakers and has announced the most exclusive addition to its Grande Reverso Ultra Thin 1931 collection. The timepiece, officially known as the Grande Reverso Ultra Thin 1931 Special London Flagship edition, was created to commemorate the opening of the company’s flagship boutique in the United Kingdom. It is limited to just 26 pieces.
JLC’s latest features a deep green lacquered dial, which the company says is a nod to not only the rolling British countryside but to the country’s preferred colour choice for racing livery – British racing green. This watch features a steel case measuring 7.27mm thick, and is water resistant to 3 bar.
As with all the Grande Reverso Ultra Thin 1931 watches, owners can flip the case to protect the dial from harm. Owners will then be greeted by an engraving of the Palace of Westminster, which also features Big Ben (see picture above). JLC says the engraving was made from a drawing that was penned by JLC Design and Artistic Director, Janek Deleskiewicz.
JLC has previously paid tribute to Big Ben via its Duometre a Grande Sonnerie. That JLC watch, which is one of the world’s most complicated pieces, chimes all the notes and the full melody of Big Ben.
The Grande Reverso Ultra Thin 1931 Special London Flagship edition will be sold only at the 13 Old Bond Street boutique, with deliveries expected to start this summer. Pricing was not supplied but online searches reveal pricing to be approximately US $10,000.
We have a love/hate relationship with limited edition watches, as certain brands unleash hoards of these watches every year, to commemorate everything from sporting events, to cars, associations and more. While these watches are limited in the sense of whatever they are commemorating, the fact that there are half a dozen limited edition production runs each year greatly diminishes the value of these pieces.
However, Jaeger-LeCoultre isn’t guilty of producing tons of limited edition watches and – when they do – they are highly desirable timepieces.
Case in point, each of JLC’s Grande Reverso Ultra Thin 1931 watches are stunningly elegant creations, and we’ve long harbored a desire to acquire the ‘Rouge’ (above) and ‘Chocolat’ references (below).
With the addition of the Grande Reverso Ultra Thin 1931 Special London Flagship edition to the collection, our list grows longer still but given the ultra limited production run, it’s highly unlikely these watches will be on sale – as new – for very long.
This green dial variant (reference 278853L) looks magnificent in pictures, and we’re sure they will add considerable value to any collection (perhaps more so if the person has the previous editions as well).
At Horology Middle East watches must, above all else, be wearable on a day-to-day basis and this is perhaps the greatest strength of the Grande Reverso Ultra Thin 1931 Special London Flagship edition – beyond that distinctive dial, there’s a great dress watch that will slip neatly under shirt cuffs or can even be paired with the right polo shirt.
The only minor flaw we see with this watch is with the caseback. While the engraving of Westminster Palace is intricate, and a testament to the capabilities of the manufacture, we think it should have been left a blank canvas for the lucky owner to customise. After all, one of the best things about Reverso ownership is being able to personalise that lovely rectangular caseback.
Learn more by visiting Jaeger-LeCoultre’s Middle East page.