With 260-years of uninterrupted history under its belt, Vacheron Constantin is the world’s oldest watch brand. Sure, there are brands that were founded earlier than Vacheron but none have remained in continuous operation for as long as the Geneva-based Maison.
To those passionate about fine watchmaking, Vacheron Constantin, Audemars Piguet and Patek Philippe are known as the ‘holy trinity’, and on the 16th of July 2015, Vacheron joined its counterparts in The Dubai Mall with its very own boutique.
The new location is directly managed by Vacheron Constantin, which has been part of the Richemont Group since 1996. It is also the second directly managed store for Vacheron in the UAE; its first was opened in the summer of 2014 in Mall of the Emirates (MOE), also in Dubai.
You’ll find the boutique located on the ground floor, near the mall’s main entrance, which also places it in close proximity to several other Swiss and German watch brands including A. Lange & Söhne, Breguet, Breitling, Glashütte Original, Montblanc, Richard Mille and many others.
The new boutique is Vacheron’s current flagship for the Middle East and is considerably larger than its store at MOE. The greater available real estate is put to fantastic use; the boutique is spacious and welcoming, has a generous selection of Vacheron’s magnificent timepieces, includes a VIP room, and, best of all, even boasts an on-site watchmaker with his very own workspace. Vacheron has also been careful to maintain its tasteful design language for the interior décor, and thus, the boutique is immediately identifiable with its other locations around the world.
Boutiques are meant to give potential and existing customers the full brand experience, and Vacheron has once again done very well here. The staff at the Dubai Mall boutique are friendly and knowledgeable, and are more than happy to discuss and show you as many watches as you desire.
Like the MOE boutique (our only point of concern with that boutique was its cozy size), the new store is tastefully set-up, and there’s plenty of comfortable seating that can be used to relax, discuss, and obsess over fine timepieces. The VIP area, at the far end of the boutique, provides a quieter, more intimate atmosphere to discuss watches with existing customers, and fans of the brand.
The Pièce De Résistance of Vacheron’s new boutique is the on-site watchmaker, as he can offer visitors deeper insights into the art of fine watchmaking. Not only can he talk about movements in detail but, if you’re lucky to catch him while he’s working on a timepiece, you’ll be able to witness first hand just how beautifully intricate these movements really are. This should give you some idea of the painstaking attention to detail that goes into producing fine watches – the only other time you’d be able to see this is if you visited the Maison in Switzerland.
The watchmaker can also inspect and perform basic maintenance on Vacheron timepieces, and we’ve been told the boutique can even do case polishing. This is great news as it means that your watch doesn’t have to travel to Switzerland for standard service, and this in-turn means reduced turnaround time for customers.
The new boutique is almost perfect – the only element missing at the moment is Vacheron’s Collectionneurs line, which consists of vintage watches that are certified by Vacheron’s heritage department in Geneva. These timepieces are fully restored and are sold with a certificate of authenticity. Presently, only a handful of Vacheron’s worldwide boutiques offer the Collectionneurs line, so we really hope that Vacheron sees fit to bring this line to its newest Middle East store.
Overall, we’re extremely happy that Vacheron Constantin now has a second boutique in Dubai. Given how popular The Dubai Mall and indeed Dubai is, we have no doubt that this new boutique will be a popular destination for fine watch lovers.
Learn more about Vacheron Constantin by clicking here.
We’ve also got a few more images of the boutique below.