TAG Heuer Connected watch hits the UAE

In November 2015 TAG Heuer premiered its Connected Watch to the world, with the assistance of CEO & President of LVMH watches, Jean-Claude Biver. The piece is TAG’s first smartwatch and is the result of a collaboration between TAG Heuer, Intel and Google. It sports the same sort of looks that you’ll find on TAG’s newest Carrera pieces (with the Heuer 01 calibre), and is now officially on sale across the UAE.

The Connected Watch is mostly digital, and so doesn't qualify for the 'Swiss Made' demarcation.

The Connected Watch is mostly digital, and so doesn’t qualify for the ‘Swiss Made’ demarcation.

Unlike smartwatches from some of the other Swiss watch brands, the Connected Watch is a 100% digital watch. It is based on Android Wear, has no mechanical parts at all, and as standard, there are three watch faces that the owner can choose to have on the screen – a three hander, a chronograph, and a GMT. Additionally, there are also 11 watch faces, which have been designed by the brand’s ambassadors, all of which can be obtained from the TAG Heuer Connected App.

Each of the three built-in faces (or dials if you prefer) is unmistakably TAG Heuer in terms of appearance – everything from the hands, to the hour indexes, to the style of the chronograph registers, and date window have been lifted from existing mechanical watches in TAG’s collection.

We reckon this is one of the best looking combinations for the Connected Watch.

We reckon this is one of the best looking combinations for the Connected Watch.

The watch itself measures 46.2mm in diameter and 12.8mm in height, and TAG has created the case, caseback and lugs from grade two titanium. The sample we saw at the launch event in Dubai had a black rubber strap, however there is also a leather strap option, and six other rubber strap colors to choose from – red, blue, white, orange, green and yellow. A deployment is offered with the straps, while a titanium bracelet is set to appear in June.

The watch’s screen is a 1.5-inch transflective LTPS LCD display, offering a 24-bit display with a resolution of 360 x 360 pixels, and a pixel density of 240 pixels per inch. The screen is encircled by a black sandblasted carbide-coated titanium bezel with an anti-fingerprint coating. The Connected Watch has 1GB of RAM, 4GB of storage, and is powered by a 1.6GHz dual-core processor, that runs at a base clock speed of 500MHz during normal operation.

There's certainly no shortage of faces for TAG's first smartwatch.

There’s certainly no shortage of faces for TAG’s first smartwatch.

TAG claims the watch offers 25 hours of battery life, thank to a 410mAH battery. The piece is also outfitted with a Gyroscope, tilt detection sensor, microphone, and a haptic engine. Connectivity wise, there’s Bluetooth 4.1, 802.11b/g/n WiFi, and the watch can be charged via the supplied conductive charging cradle.

Like all smartwatches, TAG’s offering must be paired with a smartphone, and requires (at minimum) Android 4.3 or iOS 8.2. As the Connected Watch is based on Android Wear, you’ll only be able to enjoy all of its functionality if you have an Android device – ‘Ok Google’ voice commands won’t work properly if the watch is paired with an iOS device for example.

Measuring 46.2mm in diameter, you'll need a big wrist to rock this piece.

Measuring 46.2mm in diameter, you’ll need a big wrist to rock this piece.

The Connected Watch is said to be splash resistant, but is not water resistant, so we recommend avoiding showering, swimming or diving with it. In case you’re wondering, this is the case with every smartwatch we’ve come across to date.

Like other TAG Heuer watches, the Connected Watch is covered by a two-year warranty. What’s interesting here is that customers have the option of trading in their Connected Watch, plus an additional US $1,500,  for an actual mechanical Carrera, which will be exclusive to owners of the smartwatch. Basically, with this path, for US $3,000 spread over two years, you get into a proper mechanical watch – this should be an interesting proposition for some.

Although it features a titanium case, the watch is still somewhat heavy at 250g.

Although it features a titanium case, the watch is still somewhat heavy at 250g.

If you’re interested in looking at or purchasing the TAG Heuer Connected Watch, you will be able to find it in the brand’s dedicated boutiques at Dubai Mall and BurJuman, as well as in the Ahmed Seddiqi & Sons’ stores in Mall of the Emirates, Marina Mall, and Mirdiff City Centre. In Abu Dhabi, the piece can be found at the Galleria and Abu Dhabi Mall boutiques, and at the Al Manara Yas Mall store. The Connected Watch with a rubber strap is priced at AED5,500 ($1,500), while the leather strap model will cost AED6,300 ($1,735).

To learn more about the Connected Watch, click here.

To learn more about TAG Heuer, click here.

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