It goes without saying that eyesight is important, and we are delighted that Omega is continuing its support of Orbis International – a non-profit that is dedicated to treating avoidable blindness in remote regions of the world. Omega is extending its support for Orbis this year, with the launch of its new De Ville Prestige Orbis collection.
Orbis International was founded in 1982 and has already made a massive impact around the world. Since 1982 the organisation has visited 92 countries, and has trained approximately 325,000 eye care professionals, and performed approximately 23-million medical and optical treatments. By training medical professionals in locations it visits and beyond, Orbis is able to help communities prolong the work it does.
On the 2nd of June 2016 Orbis unveiled a new Flying Eye Hospital, based on a McDonnell Douglas MD-10 aircraft. The aircraft is outfitted to perform the latest and most advanced eye care operations, and is scheduled to begin operations in September.
This is what the press material we received says of the plane: The Flying Eye Hospital is the world’s only ophthalmic teaching hospital onboard an MD-10 aircraft. It features a state-of-the-art, fully accredited eye hospital with technology that can transmit live surgeries around the world in 3D. Equal parts teacher, envoy and advocate, the Flying Eye Hospital not only provides a platform to train doctors, but also serves as a powerful machine for raising awareness, creating change and bringing local governments and global organisations, major donors and everyday people, together in the global fight to end blindness.
Omega first began its collaboration with Orbis International back in 2011, with a documentary called ‘Through Their Eyes’ (click here to watch). The roughly 30-minute film followed Omega brand ambassador Daniel Craig on his visit to the Flying Eye Hospital in Mongolia, and was very successful in terms of raising awareness about Orbis International and its fight against blindness.
Omega then also produced the De Ville Hour Vision Blue and De Ville Hour Vision Blue Annual Calendar, and committed to donating a portion of the proceeds to Orbis, in support of the work it does. Of course you can also donate directly to Orbis International by following a link on ‘Planet Omega’ or just by clicking here.
In 2015 Omega followed up with another documentary, which was called ‘The Hospital in the Sky’. This time around the roughly 50-minute film featured long-time Omega brand ambassador Cindy Crawford and her daughter on site in Peru. Omega also got some of its other brand ambassadors involved in 2015, with advertising artwork designed to draw attention to Orbis, and to celebrate World Sight Day (October 8, 2015).
Besides what we’ve mentioned above, Omega also provides Orbis with the ‘Omega Teddy Bear’, a soft toy that was conceived with Orbis International.
The teddy bear is given to younger patients to offer them comfort before and after surgery, though doctors also use the teddy bear to explain the procedures to their patients. The teddy bear has also been used by Omega brand ambassadors to playfully raise awareness for Orbis International, and can also be seen on Omega’s new De Veille Prestige Orbis timepieces.
The De Ville Prestige Orbis collection comprises three timepieces (one for men and two for women), and each prominently features the Omega Teddy Bear on the dial and caseback. As with the older De Ville Orbis timepieces, Omega will donate a portion of the proceeds to Orbis. Information about each individual watch can be found in the gallery below.
Compared to the two older De Ville timepieces that Omega produced in support of Orbis, this new collection of watches should command noticeably lower retail prices. Given the connection to Orbis, their attractive and playful designs, and the more accessible price points, we sincerely hope that watch lover and enthusiasts around the world grab these pieces, once they hit retail stores.
To learn more about Orbis, click here.
To learn more about Omega, click here.