Zenith will soon fall under the stewardship of Jean-Claude Biver for an as yet unknown period of time, as Aldo Magada exits the role of President and CEO. Magada took the top job at Zenith in July 2014, after Jean-Frédéric Dufour vacated the position to become CEO of Rolex.
Zenith is a wholly owned subsidiary of the LVMH group, and although it has made positive strides in recent times, the brand has struggled to establish a firm foothold amidst challenging market conditions. Under Magada the Le Locle brand unveiled a number of interesting timepieces, and forged partnerships with well-known brands such as Land Rover and Cohiba, the result of which were special and limited edition El Primero timepieces. The brand also focused on cracking into popular culture by partnering with the Rolling Stones, and by becoming involved with events such as the Distinguished Gentleman’s Ride. It remains to be seen whether these partnerships will remain intact under Biver’s watchful eye.
As you may know, Jean-Claude Biver is a veteran of the Swiss watch industry, and is the current Head of Watchmaking at LVMH, as well as the incumbent CEO of Tag Heuer. Biver has been instrumental in Tag Heuer’s recent success, prior to which he also directed a spectacular turnaround at Hublot (in his role as CEO and board member). It was only after Biver turned the brand around that it was purchased by the LVMH group in 2008.
It remains to be seen whether Magada will remain with the LVMH group, and whether Biver will transition out of his role as CEO of Tag Heuer.
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