Chabi Nouri to become CEO of Piaget on April 1, 2017

Watch and jewelry specialist Piaget has just announced that Chabi Nouri will ascend to the position of CEO on April 1, 2017. The top job is currently held by Philippe Leopold-Metzger, a 36-year veteran of the Richemont Group. Leopold-Metzger will officially retire from the CEO position on March 31, and will then become non-executive President of Piaget.

Chabi Nouri is one of only a handful of female CEOs within the Richemont Group.

Nouri joined Piaget in 2014, and is currently Managing Director of Marketing & Sales. Prior to joining the brand she spent six years at British American Tobacco. Nouri, a native of Switzerland, also worked for Cartier for 10-years, first as a Product Manager, then as Merchandising Manager and International Retail Area Manager. Nouri was also Group Manager of Cartier’s jewelry and high jewelry division for four years. As CEO of Piaget, Nouri will be tasked with modernising and growing the brand amidst challenging global market conditions.

Piaget was founded in 1874 by Georges Édouard Piaget, and was originally a manufacturer of watch calibres. The brand started producing its own line of watches in 1943 and later also began creating jewelry. Piaget was purchased by the Richemont group in 1988 after which several new watch and jewelry collections were launched.

Philippe Leopold-Metzger (left), Ryan Reynolds (centre), and Chabi Nouri (right) at the recent Altiplano 60th anniversary party.

Under Leopold-Metzger Piaget developed a wide array of popular watches and jewelry, established a wide network of stores, and invested in its two fully integrated manufactures.

Johann Rupert, Richemont Executive Chairman commented, “On a day-to-day basis we will lose one of our most experimented and senior colleague this Spring. Philippe Leopold-Metzger has contributed so much to the development of his maison and Richemont as a whole during his tenure as Chief Executive of Piaget. I want to thank him most sincerely for his significant involvement in transforming the maison into the much broader-based business that we see today. We wish Philippe every success and a long, active and happy life. His knowledge of the business will be extremely hard to replace although we will continue to draw on his expertise in the future”.

To read more about Piaget, click here.

Howdy! Want to discuss something? Leave us a comment.