H. Moser & Cie. and Christie’s to auction a unique watch each year in support of Swiss watchmaking

Maverick independent watchmaker H. Moser & Cie. and auction house Christie’s are partnering to support the Swiss watchmaking industry. Through the partnership H. Moser & Cie. will supply Christie’s with a unique watch for auction each year, with the proceeds going to the Fondation pour la Culture Horlogère Suisse (Foundation for Swiss Watchmaking Culture).

H. Moser & Cie. did not want to use a precious metal case for this piece unique, as the use of materials from overseas would make the watch less Swiss Made.

H. Moser & Cie. introduces the Swiss Mad Watch with a case made from Swiss Cheese

A few weeks ago H. Moser & Cie. (HMC) announced that it was dropping the ‘Swiss Made’ label from its dials, and promised to unveil ‘the most Swiss Made watch ever created’ on January 12, 2017. True to its word, the independent watchmaker unveiled the Swiss Mad Watch yesterday, a piece unique watch (1/1) with a case made from Swiss Cheese (seriously).

This is a piece unique in every sense of the word.

Independent watchmaker H. Moser & Cie. to drop ‘Swiss Made’ label from January 1, 2017

H. Moser & Cie. (HMC) has announced that it will drop the ‘Swiss Made’ demarcation from the dials of its watches from January 1, 2017. The move is in response to new legislation governing the ‘Swiss Made’ label, which the independent brand says are still too lax, and may actually mislead customers. The brand also says it will unveil the most ‘Swiss Made watch ever created’ on January 12, 2017. We can’t wait…

H. Moser & Cie. CEO Edouard Meylan was in Dubai for Dubai Watch Week just a month ago.

H. Moser & Cie celebrates Leap Day 2016 with a Funky Blue Pre-Basel Reveal

The perpetual calendar complication plays a big part of H. Moser & Cie’s history. It therefore makes perfect sense that the independent brand has chosen Leap Day 2016 or #MoserDay (as the brand calls it) to unveil its latest QP, the limited edition Endeavour Perpetual Calendar Concept Funky Blue. Expect to see it, and more, at BaselWorld 2016.

There's just no other perpetual calendar on the market with a dial as spartan as this.

There’s just no other perpetual calendar on the market with a dial as spartan as this.