Zenith launches the El Primero Range Rover Special Edition

Earlier this year Zenith launched watches to celebrate┬áCohiba’s 50th anniversary (Cuban cigar brand), and prior to that, it┬ápartnered with The Rolling Stones, the Sportscar Vintage Racing Association, Hero Cup, the Tour Auto and many other events and brands. Partnerships are obviously a big focus for the brand, and now Zenith has taken things a step further by announcing a watch to kickoff its partnership with Land Rover.

You don't have to own a Range Rover before you can buy this new timepiece.

You don’t have to own a Range Rover before you can buy this new timepiece.