Zenith launches the El Primero Range Rover Special Edition

Earlier this year Zenith launched watches to celebrate Cohiba’s 50th anniversary (Cuban cigar brand), and prior to that, it partnered with The Rolling Stones, the Sportscar Vintage Racing Association, Hero Cup, the Tour Auto and many other events and brands. Partnerships are obviously a big focus for the brand, and now Zenith has taken things a step further by announcing a watch to kickoff its partnership with Land Rover.

You don't have to own a Range Rover before you can buy this new timepiece.

You don’t have to own a Range Rover before you can buy this new timepiece.