Sistem51 ‘Irony’ hits the Middle East

When Swatch unveiled its Sistem51 at BaselWorld 2013, the brand raised more than a few eyebrows because this was the first watch in the world to feature an entirely automated calibre production process. Swatch took the Sistem51 collection forward earlier this year, when it announced seven new Sistem51 ‘Irony’ references – that was back in July and they’re now finally on sale in the region.

The Sistem51 Irony watches definitely look more up-market than their predecessors.

The Sistem51 Irony watches definitely look more up-market than their predecessors.