Tag Heuer announces Raha Moharrak as its first Arab friend of the brand in the Middle East

Tag Heuer calls a number of people its friends and ambassadors and yesterday, on the 20th of September, the brand added Raha Moharrak to its ranks. Moharrak is the brand’s first Arab female friend of the brand, and gained notoriety for being the first Saudi woman and the youngest Arab to conquer Mount Everest and the Seven Summits. She’s clearly no stranger to pressure…

Raha Moharrak was just 27 years old when she reach the 29-035-foot summit of Mount Everest.

Tag Heuer unveils Aquaracer 300 Calibre 5 watches in Camo & Khaki

Tag Heuer is giving fans of military/camouflage style something to think about this year at BaselWorld, with the launch of the Aquaracer Camouflage 300M Calibre 5. Two references have been unveiled, one with an arctic dial and the other with a jungle dial.

The arctic dial (camo print) is eye-catching.

Pre-Basel: Tag Heuer announces 43mm Carrera Heuer-01

Tag Heuer announced its original 45mm Carrera Heuer-01 sports chronograph at Baselworld 2015, it was the first watch the brand released under the watchful eye of Jean-Claude Biver (our story here). Two years on Tag Heuer has announced a new Carrera Heuer-01, this time with a smaller 43mm case.

We reckon Tag Heuer has widened the Heuer-01’s appeal with this new case size.

Tag Heuer introduces two Manchester United chronographs

Last year English football club Manchester United appointed Tag Heuer as its official timekeeper, so it comes as no surprise that the brand has now announced two new watches. Both are chronographs, and both feature the Premier League club’s logo on their dials and casebacks.

Carrera Heuer-01 Calibre Manufacture Chronograph Manchester United Special Edition (left), and Formula 1 Chronograph Manchester United Special Edition (right).