Each year the Salon International De La Haute Horologerie (SIHH for short) takes place in Geneva, and gives those lucky enough to be invited a preview of watches to come during the year (and beyond). This year the exhibition ran from January 19 to 23 and celebrated ’25 years of magic’.
The first show took place back in 1992 and featured a mere five brands. The show was born out of a desire for brands to be able to show their forthcoming products ahead of BaselWorld, which is the original Swiss watchmaking exhibition. SIHH is primarily organised by The Richemont Group, though the group does also work with several independent brands.